- SEO. …
- Social media marketing. …
- Email marketing. …
- PPC advertising. …
- Video marketing. …
- Online (and in-person) events. …
- Chatbot and live chat marketing. …
- Earned media.
Marketing strategy vs. marketing campaign.
While a marketing campaign goes together with your marketing strategy, it’s important to understand the distinction between the two. A marketing strategy looks at the big picture.
It determines your overall business goals, your customer’s goals, and how you plan to achieve both. A marketing campaign is a promotion that’s designed to achieve one specific objective under your strategy, rather than your overall business goals.
A marketing campaign usually comes with a specific start and end date. You may launch a campaign to promote a new product, generate more traffic, or attract a new customer demographic.
11 types of digital marketing strategy.
There are many digital marketing strategies out there. Some deliver better results than others, so we’ll examine the 11 most effective digital marketing strategies used in our current industry.
Inbound Marketing
Inbound marketing is an overall approach to attracting, qualifying, nurturing, and delighting customers and prospects. It is not a one-off or something that is deployed quickly or temporarily; rather, it is focused on a long-term relationship with customers.