Uncover New Sales and Profits Online
If you were to learn nothing more about online marketing than the following, you would be well equipped to start the journey of implementing your own strategy or at least discuss doing so with a digital marketing agency. Here it is: The online sales and profit formula you must learn, understand, and employ in your business. Get Found Online (Traffic) + Convert Visitors to Leads + Convert Leads to Sales = Online Profits. Now let’s begin to break down the first piece of the formula. The first step in any effective online marketing campaign is getting traffic to your website. Let’s define traffic in a few ways: New visitors People Eyeballs Potential buyers Spammers, advertisers, competitors, and even robots (yes, they will all show up too) The first four above signify “real people” who have gone to a search engine because of their need to solve a problem, typed in a search query looking for an answer or solution, found your business in the search engines (or on social media), and have clicked on a link to come to your website. .
How to Get Found by Customers Online (The Tactics)
There are several strategies to getting found or to drive new visitors to your site when someone has gone online to search.
There are several strategies to getting found or to drive new visitors to your site when someone has gone online to search. The top ways to drive traffic to your website are:
Organic Search Engine Traffic (SEO, Local SEO, Google Maps, etc.)
Paid Search Engine Traffic (Pay-per-click aka PPC)
Organic Social Media Marketing (Facebook, Twitter, Pinterest, etc.)
Organic and Paid Social Media Traffic (Facebook Advertising, etc.)
How to Drive Organic Traffic to Your Website (by "Ranking" Your Website on Google)
Research keywords that are relevant to your target audiences.
Select keywords that face lower competition to better rank on them.
Create high-quality, relevant content that provides value to visitors.
Write headlines and titles in a way that entices potential visitors to click on your page.
Use internal links to guide visitors to other parts of your site that may interest them.
Cultivate external backlinks from reputable sources to show
search engines your website is a trustworthy source.